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Proptimize
Real estate development, starting in Toronto
What can I build
here, and
does it pay?
Every building starts with those two questions. Owners ask the first, developers the second. Today the answer takes weeks and thousands of dollars, one site at a time. We answer both in minutes, for every lot in the city.
~498K
lots live in Toronto, our first city
$160 billion
of construction, already in our database
18
signed letters of intent from brokers, developers and lenders
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Proptimize
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The market
The city has already forecast 74,000 of these projects
163,785 new homes by 2051 - and every one starts with the question we answer.
Major streets mid-rise
4,000
projects by 2051
up to 60 units a site
$201M
market we can serve
The largest projects, and the fewest.
Multiplex
34,000
projects by 2051
four to six units a site
$556M
market we can serve
Where the zoning reform landed.
Laneway and garden suites
36,000
projects by 2051
one unit a site
$366M
market we can serve
The most sites, the smallest projects.
$1.1B of fees on projects the city has already forecast.
Market we can serve: 0.5% to 1% of project value. City of Toronto Neighbourhood Intensification Bulletin, 2025. All figures in CAD.
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Proptimize
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The engine
Every record on the lot goes in. A proposal comes out.
What the city publishes
~498K
Lot boundaries
Lot lines as a map layer.
681,584
Building permits
What has already been built.
286,583
Development applications
What is being proposed now.
36,619
Requests to break a rule
Filed as free-text descriptions.
THE PROPTIMIZE ENGINE
Resolves every by-law and exception onto every lot in the city.
Reads the city's documents one by one and pulls the facts out.
Links every lot to the lots it touches, measured to 5 cm.
~600,000
assemblable lot pairs
27,006
lots with committee history
What comes out
A budget lenders accept
Residential
$1.73M
Commercial
$197K
Annual total
$1.93M
Total project cost $26.1M
A building design that fits the lot
6 storeys
24 units
By-law 569-2013
A proposal ready to send to partners
PROPOSAL
Developers
Lenders
Redevelopment partners
The open data tells you the rule. We tell you the answer.
Assemblable lot pairs: adjacent Toronto lots that share at least 2 m of lot line, sit in the same residential zone under by-law 569-2013 and carry no heritage, flood, TRCA or rental-protection constraint. Each pair can be assembled into one site. Proptimize data platform, September 2026.
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Proptimize
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Business model
Paid per seat, per report,
and on the deal itself
Subscription
$500
per user, per month
Seats for teams that look at sites every week.
One brokerage is negotiating 100 seats for 12 months.
Brokerages, developers, family offices, landowners.
Or buy one answer
$2,000
per report
A single report for an owner with one piece of land and no reason to subscribe. Produced with our planner.
For a handful of sites a year.
And on what closes
1%
of the 2.5%
brokerage fee, on a transaction we originate.
Up to 2.5%
on a joint venture.
Grows with deal value.
Three revenue lines, all priced below what the answer costs today.
All figures in CAD. Launch pricing, being tested with pilot customers.
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Proptimize
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The raise
$1M pre-seed,
on a SAFE
$1M
raising, on a SAFE
$7M
post-money valuation cap
$300K
committed by R-LABS
18
months of runway to Seed milestones
WHERE IT GOES
70%
18%
12%
Product commercialization
Market validation
Operations
What eighteen months buys
A fully functional two-sided marketplace, with $1M+ of enterprise contracts and converted projects to prove it.
A second Ontario city live on the same product, on the same data pipeline and engine.
All figures in USD.
Toronto is built and paid for. This round buys the proof it replicates.